Founded in the 1950s by Italian aristocrat Marquis Emilio Pucci di Barsento, the Maison de Emilio Pucci is known for its playful prints in a kaleidoscope of brilliant colors. Taking inspiration from natural landscapes of the Mediterranean, architecture, and exotic cultures, Emilio Pucci created a brand with a unique signature look that earned him the name, the “Prince of Prints.” His focus on dressing the fun, easygoing, jetsetting woman was a radical approach to fashion at the time, leaving an indelible impact on the Fashion World. In the 1960s, Pucci’s iconic prints became the favorite of socialites and the Hollywood elite. Starlets such as Marilyn Monroe and Sophia Loren were seen escaping to luxury destinations wearing the designer bran, embracing the “joie de vivre” that it embodied.Encouraged by his peers, the Marquis soon expanded his Maison to include other categories. By introducing his prints into items such as linens and housewares, Emilio Pucci became the first true “lifestyle brand”.The Emilio Pucci eyewear collection, developed in collaboration with Marcolin since 2015, perfectly embodies the aesthetic canons of the Florentine brand. It celebrates its creative and whimsical vision, incorporating the Maison’s signature vibrant colors and iconic prints. Lighthearted designs and sophisticated production techniques are combined with attention to detail and luxury craftsmanship, creating pieces that conjure up elegance, fun, and femininity.With a new class of Hollywood and fashion influencers reviving the buzz around it, the Maison de Emilio Pucci has proven its ability to withstand the test of time, maintaining its vibrancy and position as one of Fashion’s most beloved brands.